Colombia and Switzerland meet at BC Place in Vancouver on July 7 for a World Cup round of 16 clash. Betting markets slightly favor Colombia heading into the fixture, and those odds aren’t just living on traditional sportsbooks anymore. Prediction platforms like Polymarket are running specific contracts on the Switzerland vs. Colombia outcome, while crypto-native sportsbooks like Cloudbet are heavily promoting the match to their user bases.
Kraken, Polymarket, and the crypto World Cup infrastructure
Kraken was named FIFA’s Official Crypto Exchange Supporter on June 9, 2026, a partnership designed to drive fan engagement through initiatives like Bitcoin-rewarded trading contests.
Prediction markets have also found their sweet spot. Polymarket features contracts tied to individual World Cup matches. Coinbase and Robinhood have entered the prediction market space as well, offering users exposure to match outcomes without needing to navigate offshore sportsbooks. Zoomex is dangling up to $1 million in digital assets for correct predictions.
The CHZ rally tells a bigger story
