Fox Corporation (NASDAQ:FOX) and Comcast Corporation (NASDAQ:CMCSA) each shelled out over $400 million for the U.S. media rights to the 2026 World Cup. While Team USA is out of the tournament, both media companies have likely already won with huge ratings and advertising revenue.
Team USA World Cup Success
The 2026 World Cup has turned into a ratings success story for Fox and Comcast, one that could continue through the end of the tournament even with Team USA out of the running to win.
Fox paid a reported $485 million for the U.S. media rights for this year’s tournament, while Comcast paid an estimated $465 million for the Spanish language rights to air the games on Telemundo and stream on Peacock.
This year’s tournament has seen all three media companies set records with NFL-like ratings numbers, according to Variety.
