Radisson Hotel Group has unveiled an AI-powered real-time price matching system that automatically matches lower hotel rates found on third-party booking platforms, making direct bookings faster, easier and more transparent.
The new feature, now available on RadissonHotels.com, detects lower publicly available rates for Radisson properties on online travel agencies (OTAs) and instantly applies eligible price matches. Unlike traditional best-rate guarantee programs, which require guests to submit claims, screenshots and wait for approval, the AI verifies and matches qualifying rates automatically in real time.
The launch marks a significant step in the company’s digital transformation strategy, aimed at giving travelers greater confidence when booking directly through its website.
“Today’s travelers expect speed, simplicity and confidence when they book,” said Gianni Di Fede, Global Chief Commercial Officer at Radisson Hotel Group. “Price matching is our commitment to ensuring that guests who choose to book directly with us never have to wonder whether they could have found a better deal elsewhere. By automating the process in real time, we are making direct booking simpler and more transparent while delivering greater value to both guests and hotel partners.”
