By
Ashley Rodriguez
You're currently following this author!
Want to unfollow? Unsubscribe via the link in your email.
Booking.com chief business officer James Waters.
Booking.com's chief business officer James Waters describes his use of AI to analyze strategic problems — and how he tracks token spending.
By
Ashley Rodriguez
You're currently following this author!
Want to unfollow? Unsubscribe via the link in your email.
Booking.com chief business officer James Waters.

AI chatbots, while potentially driving new leads to the travel and services business, aren't entirely a replacement for the…

Coastal Carolina University marketing researchers warn new trends in AI could lead to ChatGPT making purchases for a user without…

AI search is driving traffic. Here's how successful teams are measuring it.

Every Amazon agency right now is trying to get a sense of what role AI referral traffic is playing — and will play — in driving…

A live audit of Booking.com's four-field schema, and what the new AI travel agents are being trained to inherit.

Wix's CMO says he's deploying AI and "super agents" to reshape his marketing department, and changing up roles.