This as-told-to essay is based on a conversation with Omer Shai, chief marketing officer of the website-building platform Wix. It's been edited for length and clarity.
My department has been using AI for years in terms of thinking about creative, and using the tools to make our lives easier. I'm working with all the LLMs like ChatGPT, Gemini, and Claude.
It's much easier for me to work with the team because I can be much clearer with what I would like to create. Even though I'm not a content writer or creative person, I know how to work with tools that can bring us to 70% or 80% of my idea.
I'm working with my own super agent that I created on Base44, a company we bought last year.
I'm in Sydney, Australia, so I have very late meetings and very early mornings — things that are horrible in the UI of a calendar because you only see the day you are in. I have a meeting at 6 a.m. most of my days, and I like to prepare. Once I woke at 5.40 a.m., 10 minutes before I got the alert that I had a meeting, it caught me by surprise.
