Belgium dismantled the United States 4-1 on July 6, knocking the co-host out of its own World Cup. Then the Belgian team twisted the knife with a two-word Spanish phrase aimed squarely at the controversy swirling around the match: “Revoca esto.” Revoke this.
Kraken, Avalanche, and crypto’s World Cup play
Back on June 9, Kraken announced it had become FIFA’s first-ever Official Crypto Exchange Supporter. That deal made the San Francisco-based exchange the tournament’s crypto face, plastered across broadcasts reaching billions of viewers.
FIFA’s own digital collectibles platform, FIFA Collect, runs on a dedicated Avalanche blockchain. The platform handles digital memorabilia and has been integrated into ticketing infrastructure for the tournament.
Prediction markets hit $2 billion and counting
