Belgium sent the United States packing from the 2026 FIFA World Cup with a ruthless 4-1 victory at Lumen Field in Seattle on July 6. Hollywood A-listers, sports legends, and music icons filled the stands to watch Team USA’s heartbreaking exit in the Round of 16.
The 2026 tournament has quietly become the largest crypto-sports experiment ever staged, and the numbers are starting to prove it.
Kraken, FIFA, and the mainstreaming of crypto sponsorship
On June 9, Kraken became FIFA’s first Official Crypto Exchange Supporter. The deal runs from June 11 through July 19, spanning the entire tournament window. Kraken is running activations across North America and Europe, targeting the exact demographics that FIFA reaches best.
Fan tokens and prediction markets are the real scoreboard
