Salomon has its eye on North American store expansion as it gears up for its 80th birthday in 2027.The European brand — which sells performance footwear, apparel and gear — is looking to plant its flag across the U.S. in a bigger way in the coming years. Salomon opened a new store in New York City earlier in July, bringing its number of standalone U.S. stores to six. The brand also plans to open a location in Beverly Hills this fall and is eyeing markets such as Boston, San Francisco and Miami. In total, Salomon could see its U.S. store count reach 12 to 15 by the end of 2027, said Steve Doolan, Salomon’s general manager and president of the Americas, in an interview.
Salomon currently operates four stores in New York City, a store in Chicago and a store in Los Angeles, in addition to an outlet in New York’s Central Valley and an outlet in Ogden, Utah. When it comes to new stores in the U.S., the company is going “city by city,” Salomon’s CEO Guillaume Meyzenq said in an interview at Salomon’s new store in New York City’s Flatiron neighborhood. As Salomon plays in both performance and lifestyle, it’s focusing on building in large cities, as well as ones where “consumer demand is really popping up,” Meyzenq explained. Salomon’s U.S. stores have achieved four-wall profitability within the first year, Doolan added.
