Salomon, the French outdoor sports brand owned by Amer Sports Inc, opens its flagship store in Beijing, on Aug 10. [Photo provided to chinadaily.com.cn]
Salomon, the French outdoor sports brand owned by Amer Sports Inc, opened a three-story flagship store in Beijing on Aug 10, underscoring its push to expand in China as demand for outdoor and lifestyle apparel continues to grow.
The 728-square-meter store at China World Mall, in the city's central business district, carries Salomon's full range of products, spanning professional outdoor gear, skiing, trail and road running, as well as outdoor lifestyle collections.
The location, a primary spot for top sports brands, is part of Salomon's broader "core city, core location" retail strategy and incorporates elements of the brand's "Blue Perspective" sustainability initiative.
"China is Salomon's most critical market globally," Guillaume Meyzenq, Salomon's president and global chief executive officer, said at the opening. The company aims to help develop the outdoor industry in the country while connecting mountain culture with urban lifestyles and local consumers, he said.
