Visitors enjoy activities at Shanghai MovePARK in Zhangyuan. [Photo/Shanghai Summer International Consumption Season]
The 2026 Shanghai Summer International Consumption Season, which is in its third edition this year, will feature new scenarios and further improve services to attract more inbound travelers, said officials and industry experts attending the event's launch ceremony on Friday.
Yuan Xiaoming, assistant minister of commerce, said that attracting consumption from inbound travelers will be one major feature of this year's event, with the ties between businesses, tourism, cultural activities and sports further strengthened.
Shanghai's open business environment and regional advantages are conducive to the creation of new consumption scenarios. This will not only help overseas consumers better experience Shanghai's vitality, but also provide valuable lessons for other regions in the country, said Yuan at the launch ceremony.
Taking place from July to October, including the Mid-Autumn Festival and National Day holidays, this year's event will feature a number of benchmark sporting activities, including the Rolex Shanghai Masters 2026 — a top ATP 1000 tennis event — and the Shanghai leg of the 2026 Motocross World Championship.
