Visitors take photos of Hangzhou cuisine during a national services consumption promotion campaign in Hangzhou, Zhejiang province. DONG XUMING/FOR CHINA DAILY
More than 160 themed services consumption promotional events will be held across China in the rest of 2026, helping spur consumer spending and create new growth opportunities in the services sector, said a senior government official.
Speaking at the launch ceremony for a national services consumption promotion campaign in Hangzhou, Zhejiang province, on Monday evening, Vice-Minister of Commerce Yan Dong said these activities will foster diverse consumption scenarios and broader participation, promote differentiated offerings and stronger consumer engagement, and drive the expansion and upgrading of household consumption.
China's services sector has grown steadily in both scale and sophistication, serving as a key driver of industrial upgrading, job creation and improvements in living standards.
The country's value-added services output rose 5.4 percent year-on-year to 80.89 trillion yuan ($11.96 trillion) in 2025, with the sector contributing 61.4 percent of the country's overall economic growth, said the National Bureau of Statistics.
