Shanghai's Party secretary announced the commencement of the 2026 "Shanghai Summer" International Consumption Season. [Photo by Shi Jing/chinadaily.com.cn]
The 2026 "Shanghai Summer" International Consumption Season, which has entered its third edition this year, will come up with more new scenarios and further improve its services to attract more inbound travelers, officials and industry experts attending the event's launch ceremony on Friday said.
Yuan Xiaoming, assistant minister of commerce, said that attracting consumption from inbound travelers will be one major feature of this year's event, with the ties between businesses, tourism, cultural activities and sports further strengthened.
Shanghai's open business environment and regional advantage are conducive to the creation of new consumption scenarios. This will not only help overseas consumers better experience Shanghai's vitality but also provide valuable lessons for other regions in the country, Yuan said at the launch ceremony.
Scheduled from July to October, including the Mid-Autumn Festival and National Day holidays, this year's event will feature several benchmark sports activities, including the 2026 Rolex Shanghai Masters — a top ATP 1000 tennis event and the 2026 Motocross World Championship Shanghai leg.
