Coca-Cola HBC has chosen Egypt to host its newest global software engineering centre, reinforcing the country’s growing reputation as one of Africa’s emerging destinations for high-value technology investment rather than traditional outsourcing.
The Swiss-headquartered bottling partner of The Coca-Cola Company has opened a Digital Hub in Cairo that will develop and operate business-critical technology platforms supporting its operations across 27 markets in Europe and Africa.
The centre currently employs about 250 engineers, software developers and digital specialists and is expected to expand to 450 employees by 2027.
Egypt’s Information Technology Industry Development Agency (ITIDA) estimates the facility will generate approximately $34 million in annual digital export revenues once fully operational.
Unlike conventional outsourcing centres that primarily handle customer support or back-office functions, Coca-Cola HBC’s Cairo operation has been designed as a global engineering centre responsible for building products, developing artificial intelligence solutions and managing digital platforms used across the company’s international business.
