With no agreement reached between FIFA and CMG, advertisers and streaming platforms face mounting uncertainty before the tournament begins in June
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Workers prepare the pitch at Lincoln Financial Field in Philadelphia on April 28, 2026. The stadium is one of the venues for the 2026 FIFA World Cup. Photo: VCG
Broadcasters in the two countries have yet to reach deals with Fifa, just weeks before the tournament is due to start.
The Chinese lifestyle platform will stream all 104 matches for free under a deal with China Media Group, as it expands sports…
FIFA has finally secured a World Cup TV rights deal in China.
The 2026 World Cup is weeks away, but one of the most populated countries in the world doesn't have a broadcasting deal. Why?
As FIFA demanded soaring broadcasting fees, many Chinese viewers began questioning whether the World Cup still holds the same…
FIFA has finally sealed a World Cup broadcast rights deal for China. It has come just 27 days before the opening game of 104…
