The Chinese lifestyle platform will stream all 104 matches for free under a deal with China Media Group, as it expands sports content to attract more users
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Chinese lifestyle platform Xiaohongshu, also known as RedNote, has secured the broadcasting rights for the 2026 FIFA World Cup, part of its efforts to attract more users.
Xiaohongshu reportedly secures 2026 FIFA World Cup streaming rights in China · TechNode
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