The Chinese lifestyle platform will stream all 104 matches for free under a deal with China Media Group, as it expands sports content to attract more users

According to multiple sources familiar with the negotiations, Xiaohongshu has secured sublicensing rights for the 2026 FIFA World Cup in China from state

The Chinese lifestyle platform will stream all 104 matches for free under a deal with China Media Group, as it expands sports content to attract more users