A view of Legoland Shanghai Resort. CHINA DAILY
Legoland Shanghai Resort welcomed more than 2 million visitors in its inaugural year, ranking top in both first-year visitor numbers and guest satisfaction among Legoland resorts globally, said a senior official at its anniversary celebrations on Sunday.
"Legoland Shanghai delivered a very strong first year," said John Jakobsen, chief strategic portfolio development officer of Merlin Entertainments.
"This not only confirms the huge potential of China's family market, but also gives us strong confidence in the vitality of China's cultural tourism market."
Jakobsen described the resort in Shanghai as the biggest project that Merlin Entertainments has ever undertaken.
