Zero-click search is a search session that ends without the user clicking an outbound result. This can happen because the results page provides enough information directly, because the user abandons the query, or because they reformulate and search again.
In short: zero-click search means no outbound click happened for that search interaction.
How zero-click search works
A no-click outcome can happen in several ways:
Answer-delivered outcomes: The results page surfaces a direct answer in a SERP feature (such as a featured snippet, knowledge panel, instant answer, or AI-generated summary), which often reduces the need to open another page.
