The Magnum Ice Cream Company (TMICC) has opened a new Research, Design & Innovation (RD&I) Centre in Bengaluru to accelerate consumer-led product and packaging innovation for brands including Kwality Wall’s, Cornetto, Magnum, Carte D’Or, Feast and Twister.
The Magnum Ice Cream Company (TMICC) has opened its new Research, Design & Innovation Centre in Bengaluru, India, on July 6th 2026.Located in Whitefield and established as a creative lab, the centre is established to accelerate consumer-led product and packaging innovation across Kwality Wall’s, Cornetto, Magnum, Carte D’Or, Feast, and Twister brands. Its capabilities span product and process development, packaging, consumer technical insights, and regulatory assessment.“The new Bengaluru ice cream centre will help us respond faster to evolving consumer preferences, create products that are relevant to Indian tastes and occasions.” said Chitrank Goel, Deputy Managing Director, Kwality Wall’s (India) Limited.Centre to drive product and packaging innovationThe new Bengaluru RD&I Centre will work closely with TMICC’s Global Design Centre in Colworth, UK, and the Regional Innovation hub in Istanbul, Turkey, to bring to life new products inspired by local consumer insight and market understanding.“From product and packaging development to sensory assessment and cold-chain validation, this new centre will play an important role in creating products that are more relevant, more distinctive and more exciting for consumers in India.” Zbigniew Lewicki, Chief Research, Development & Innovation Officer, The Magnum Ice Cream Company.Focus on India’s growing ice cream marketAs India’s ice cream category continues to grow, the Bengaluru RD&I Centre will play a critical role in supporting KWIL’s innovation pipeline and developing products for its Indian consumers, the company said.Published on July 6, 2026
