A boy enjoys ice cream at a Magnum pop-up store on Hubin commercial street in Hangzhou, Zhejiang province, on May 4. CHINA DAILY
At a sprawling factory in Taicang, Jiangsu province, Peter ter Kulve, CEO of The Magnum Ice Cream Company, watched as a robot dog patrolled the factory complex. Nicknamed Ne Zha, the robot conducts 24/7 safety inspections — monitoring temperatures, checking compressor systems and feeding real-time data to the team.
"I want that dog everywhere," he joked.
This mix of cutting-edge automation reflects TMICC's broader strategy. "We have created a business that is very much China for China. But when it comes to technology and innovation, we now take a lot of innovations from here to the rest of the world," ter Kulve said.
While products are tailored to Chinese tastes, the technological advances — like artificial intelligence-driven production — are shared with TMICC operations worldwide.
