New York —
Cracker Barrel CEO Julie Felss Masino said six months ago that she thought she was “fired by America” following a bungled revamp. Today, she could be on the path to forgiveness.
The chain’s focus on getting back to its roots, doubling down on Southern-inspired comfort food and Americana-themed tchotchkes, appears to be resonating. Cracker Barrel reported better-than-expected revenue in its most recent quarter, and it even raised its outlook for the year.
Plus, shares are up a staggering 100% for the year.
Masino recently told analysts that she wanted to ensure customers “that we are still the Cracker Barrel they know and love.”
