Samsung’s next foldables are expected within weeks, and leaked European and South Korean prices point to a more consequential change than a routine annual increase. The alleged Galaxy Z Fold8 could start at €1,999 in Europe, €100 below the Galaxy Z Fold7’s 256GB launch price, while the reported Galaxy Z Fold8 Ultra would begin at €2,199 and the Galaxy Z Flip8 at €1,299. In South Korea, the pattern is similar: the Fold8 is reportedly cheaper than the Fold7, while the Ultra and Flip8 cost more. Samsung has not confirmed the models, prices, a 22 July launch date or the London venue. Yet the leaks suggest a clear strategy: create a new, wider Fold at the lower entry point, then move the conventional flagship Fold into a more expensive Ultra tier.That matters because the leak does not show Samsung cutting foldable prices. It suggests Samsung may be changing what buyers receive for the entry Fold price. The reported €1,999 Fold8 may be the new wider, squarer book-style device that has surfaced in design leaks. The Fold8 Ultra, rather than the Fold8, may become the direct successor to the Galaxy Z Fold7 for people who want Samsung’s familiar tall book-foldable format, flagship camera hardware and the largest inner screen. That remains an inference from the pricing and design reporting, not an official Samsung product map.Key takeawaysThe reported Galaxy Z Fold8 256GB price of €1,999 would be €100 lower than the Galaxy Z Fold7’s €2,099 European launch price, not unchanged as some early summaries suggested. The 512GB version would be €20 cheaper, while the 1TB version would be €80 more expensive. The alleged Galaxy Z Fold8 Ultra would cost €100 more than the Fold7 at 256GB, €180 more at 512GB and €280 more at 1TB. The reported Galaxy Z Flip8 price increase is €100 at 256GB and €180 at 512GB compared with the Galaxy Z Flip7’s European launch prices. South Korean figures reportedly show the Fold8 at KRW 2,278,000, the Fold8 Ultra at KRW 2,577,000 and the Flip8 at KRW 1,683,000. Those may be carrier-channel prices, so they should not be treated as confirmed unlocked retail pricing. Samsung India has not announced the Fold8 range, Indian prices, pre-orders or launch offers. European and Korean numbers cannot be converted into an Indian price forecast. Samsung Galaxy Z Fold8, Fold8 Ultra and Flip8 leaked European pricesWinFuture’s retailer-source leak, repeated by several specialist publications, gives the clearest reported European pricing structure so far. It points to three foldables: Galaxy Z Fold8, Galaxy Z Fold8 Ultra and Galaxy Z Flip8. Samsung has not confirmed any of these prices.Model256GB512GB1TBGalaxy Z Fold8€1,999€2,199€2,599Galaxy Z Fold8 Ultra€2,199€2,399€2,799Galaxy Z Flip8€1,299€1,499—The Fold8 is the unusual one. Its reported €1,999 starting price undercuts the Galaxy Z Fold7’s €2,099 European launch price by €100. Yet Samsung would reportedly recover that reduction at the upper end: the 1TB Fold8 is €80 more expensive than the Fold7 1TB at launch. The price cut is real at the entry tier. It is not a broad reduction across the range.The Fold8 Ultra is more straightforward. Samsung would reportedly charge €2,199 for 256GB, €2,399 for 512GB and €2,799 for 1TB. Compared with the Fold7’s European launch prices, that works out to increases of €100, €180 and €280 respectively. The larger the storage tier, the harder Samsung appears to be pushing the premium.The Galaxy Z Flip8 could follow the same direction. The reported €1,299 entry price would be €100 above the Flip7’s 256GB European launch price, while the €1,499 512GB model would be €180 higher. This is the least easily explained rise because leaks so far point to an evolutionary Flip rather than a sharply altered form factor or an obvious new use case.The leak points to a product split, not a simple price changeThe crucial question is whether Samsung is splitting its Fold line into two distinct products.Leaks have repeatedly described a shorter, wider book-style foldable. It has been referred to as the Galaxy Z Fold8 Wide in some reports, with a more phone-like outer screen and a squarer unfolded display closer to a compact tablet. CAD-based visuals show a device that appears meaningfully different from Samsung’s established tall Fold shape, though the final hardware could change before launch.That reported wider model may be the €1,999 Fold8.The Fold8 Ultra, meanwhile, may retain the familiar Fold formula: a taller outer screen, a larger inner display and a camera package closer to the Fold7’s flagship approach. This would allow Samsung to preserve a lower entry price for a book-style foldable while charging extra for the version that most closely resembles last year’s top Fold.The commercial logic is blunt. A €1,999 Fold8 prevents Samsung from signalling that every book-style foldable now starts above €2,000. The €2,199 Ultra then becomes the phone for buyers who do not want compromises around camera hardware, screen size or conventional Fold proportions. The 1TB Ultra at €2,799 acts as a price anchor, making the €2,199 base Ultra appear less extreme than it would in isolation.Samsung would not be discounting the Fold category. It would be creating a lower entry door and a more expensive flagship room behind it.Why the Fold8’s reported lower price could come with trade-offsA cheaper Fold8 does not automatically mean a better deal.The alleged Fold8 Wide is tipped to use a roughly 5.4-inch to 5.5-inch cover screen and a 7.6-inch inner screen, smaller than the Fold7’s 6.5-inch outer display and 8-inch main display. Reports have also suggested a dual rear-camera arrangement, rather than the Fold7’s three-camera setup with a 200MP main camera. Those claims remain unconfirmed.The proposed shape could still be more useful for many people. Samsung’s Fold7 already widened the cover display to a 21:9 aspect ratio, making it easier to type and browse when closed. A genuinely wider Fold8 could take that further, reducing the sense that the cover display is merely a narrow holding screen before the phone opens.But a smaller inner screen and simpler camera stack would explain why the Fold8 can reportedly begin below the Fold7’s price. A buyer would be choosing a different experience, not receiving a discounted version of last year’s flagship.That makes the eventual specifications matter more than the headline price.A Fold8 with a better folded shape, lower weight, stronger battery life and a more usable outer display could appeal to people who have always found Samsung’s existing Fold too tall and narrow. A Fold8 with fewer cameras, a smaller workspace and a weaker battery would look more like Samsung trimming cost while preserving the Fold name.Samsung needs to show which one it is.Why the Fold8 Ultra storage prices matterThe largest reported European increase is not at the base model. It is at 1TB.The Fold8 Ultra is reportedly priced €200 above the base model at 512GB, then another €400 higher at 1TB. That means the 1TB version would cost €600 more than the 256GB Ultra.This is where Samsung’s pre-order strategy becomes important.In India, Samsung offered Galaxy Z Fold7 and Galaxy Z Flip7 buyers a free storage upgrade worth ₹12,000 at launch, allowing customers who pre-ordered 256GB models to receive 512GB units. It also included up to 24 months of no-cost EMI.Samsung has not announced equivalent Fold8 offers. Buyers should not assume they will return.If the company repeats a free storage upgrade, the 512GB Fold8 Ultra may become the sensible version to buy. If it does not, the €200 step-up becomes difficult to dismiss, particularly when cloud storage, external SSDs and modern streaming reduce the need for 1TB on many phones.The base price gets attention. The pre-order bundle often decides the actual value.South Korean prices tell the same story in a different currencyA report attributed to South Korean carrier sources gives a second price list:ModelReported starting price in South KoreaChange against 2025 base modelGalaxy Z Fold8KRW 2,278,000KRW 101,300 lower than Fold7Galaxy Z Fold8 UltraKRW 2,577,000KRW 197,700 higher than Fold7Galaxy Z Flip8KRW 1,683,000KRW 198,000 higher than Flip7The numbers reinforce the European pattern. The Fold8 looks cheaper than the Fold7. The Fold8 Ultra becomes more expensive. The Flip8 becomes more expensive too.Yet there is a reason to be careful.The South Korean figures are reportedly drawn from carrier information. They may be linked to contract structures, subsidies, storage offers or other retail terms that do not apply to an unlocked handset bought direct from Samsung. SamMobile itself notes that the Korean numbers could be carrier-subsidised pricing rather than a direct equivalent of European retail prices.The safest reading is not that South Korea gets dramatically cheaper foldables. It is that the carrier-channel leak supports the same product split: lower-priced Fold8, higher-priced Ultra and pricier Flip8.The Galaxy Z Flip8 increase needs a better answerThe Fold8 Ultra can at least be explained through segmentation. “Ultra” gives Samsung room to charge more, provided the hardware earns it.The Galaxy Z Flip8 is harder to defend.Samsung’s Flip7 already pushed the category forward with a larger 4.1-inch cover display, a 6.9-inch main display, 4,300mAh battery, Samsung DeX support and a thinner folded body. It began at ₹1,09,999 in India for 256GB.A reported €100 or KRW 198,000 increase for the Flip8 would need a visible explanation. Better battery life would help. A major camera upgrade would help. A more useful cover-screen software experience would help. A stronger hinge or crease reduction would help.At present, the pricing leak arrives before Samsung has given buyers a clear reason.The company may point to memory pricing, component costs, currency effects or new AI hardware. Those are possible explanations. Samsung has not offered one publicly, so publishing them as the reason for a price rise would be speculation.The 22 July launch date looks increasingly plausible, but remains unofficialA 22 July Galaxy Unpacked event in London is now repeated across multiple leak reports. A Samsung Members voucher reportedly seen in Malaysia was said to be valid from 22 July, adding some support to that date. Samsung has started teasing its next foldable direction, but it has not formally published a global Unpacked invitation confirming the date, city or product names.The South Korean schedule reported through carrier channels is:Pre-orders: 28 July to 3 AugustPre-order deliveries: from 4 AugustGeneral availability: from 7 AugustTreat those dates as reported, not confirmed.A safe publication line is:Samsung is widely expected to unveil the Galaxy Z Fold8, Galaxy Z Fold8 Ultra and Galaxy Z Flip8 on 22 July, though the company has not confirmed the event date, venue, product names or pricing.What this could mean for IndiaIndia is a separate pricing decision.Samsung launched the Galaxy Z Fold7 at ₹1,74,999 for 12GB + 256GB, ₹1,86,999 for 12GB + 512GB and ₹2,16,999 for 16GB + 1TB. The Galaxy Z Flip7 launched at ₹1,09,999 for 12GB + 256GB and ₹1,21,999 for 12GB + 512GB.No India prices have leaked with sufficient credibility to forecast the Fold8 range.The European €1,999 Fold8 price does not convert neatly into rupees. Import duties, GST, Samsung’s local supply chain, bank offers, exchange bonuses, launch bundles and storage-upgrade promotions will shape the final India price. A Fold8 might begin near the Fold7’s ₹1.75 lakh mark, but that is only a possibility, not evidence.The more relevant India question is how Samsung positions the Ultra.A ₹1.75 lakh Fold8 Wide and a Fold8 Ultra above ₹2 lakh would create a clear hierarchy. It would also make the Ultra difficult to sell unless Samsung delivers a meaningful camera, battery, durability or productivity advantage over the standard Fold8.The company has successfully used free storage upgrades to soften price shock before. It may need to do so again.What is confirmed, reported and unknownStatusCurrent positionConfirmedSamsung’s Galaxy Z Fold7 and Z Flip7 pricing, specifications and 2025 India launch offersReported by retailer sourcesEuropean prices for Fold8, Fold8 Ultra and Flip8Reported by Korean carrier sourcesKorean prices and late-July to early-August sales scheduleReported in design leaksA shorter, wider Fold8 or Fold8 Wide form factorUnknownFinal names, India pricing, India launch date, chipsets, cameras, battery sizes, colours, storage promotions and trade-in offersSamsung’s final launch presentation could still change the apparent story. The Fold8 might have a different name. The Ultra might not launch in every market. The €1,999 Fold8 could carry a specification compromise not visible in leaked pricing. Or Samsung could use pre-order benefits to make the higher storage model the real value choice.Until Samsung speaks, these are prices attached to a rumoured line-up, not products buyers can compare at checkout.Bottom lineThe most revealing part of the leak is not the €100 increase on the Flip8 or the €2,799 1TB Fold8 Ultra.It is the reported €1,999 Fold8.That figure gives Samsung a way to say its Fold entry price has fallen while moving the true flagship Fold experience into a new Ultra tier. The company could make the Fold more accessible in one sense, then ask its most committed buyers to pay more for the book-style device that replaces the Fold7’s role.The approach will work only if the split is easy to understand.The Fold8 needs to feel like a genuinely better-shaped foldable, not a lower-spec Fold with a wider screen. The Ultra needs hardware that makes €2,199 credible. The Flip8 needs a more persuasive story than “it costs more”.Samsung is expected to answer those questions within weeks.FAQWhen will Samsung launch the Galaxy Z Fold8 and Galaxy Z Flip8?Samsung is widely expected to unveil its next foldables on 22 July 2026. Samsung has not officially confirmed the date, London venue or final product names.How much could the Galaxy Z Fold8 cost in Europe?A retailer-source leak says the Galaxy Z Fold8 may cost €1,999 for 256GB, €2,199 for 512GB and €2,599 for 1TB. Those figures are unconfirmed.Is the Galaxy Z Fold8 cheaper than the Galaxy Z Fold7?At the 256GB tier, the leaked Fold8 price of €1,999 is €100 below the Fold7’s €2,099 European launch price. The 512GB Fold8 would be €20 cheaper, but the 1TB model would be €80 more expensive.How much could the Galaxy Z Fold8 Ultra cost?The Galaxy Z Fold8 Ultra is reportedly priced at €2,199 for 256GB, €2,399 for 512GB and €2,799 for 1TB in Europe. That would make it more expensive than the Fold7 at every equivalent storage tier.Will the Galaxy Z Flip8 be more expensive?The Galaxy Z Flip8 is reportedly set to start at €1,299 for 256GB and €1,499 for 512GB in Europe. Those figures would be €100 and €180 higher than the Flip7’s European launch prices.Why is the Fold8 reportedly cheaper in South Korea?The Fold8 is reportedly a new wider product, while the Fold8 Ultra may replace the Fold7 as Samsung’s flagship book-style foldable. That would allow Samsung to lower the entry price for one Fold model while charging more for the flagship version. This is an inference from leaks, not Samsung’s official explanation.Will Samsung launch the Galaxy Z Fold8 Ultra in India?Samsung has not confirmed the Fold8 Ultra or its India price. The Galaxy Z Fold7 began at ₹1,74,999 in India, but that does not predict the Fold8 or Ultra price.end of article