Coca-Cola Co., Levi’s and Microsoft are among the brands making agency changes.
First up, a scoop in the airline industry: American Airlines has moved its global media account to Publicis Groupe’s Razorfish, according to multiple people close to the situation, who said incumbent WPP Media defended the business.
WPP and American Airlines weren’t immediately available for comment.
Razorfish declined to comment.
Global review follows shift from traditional media planning to agentic tools.
The beverage giant is putting its global media, data and technology business in play.
Heineken, Subway and Oreo maker Mondelēz are among the brands making agency changes.
WPP and bête noir Publicis Groupe will be contending to prove they’re the best candidates to crew Coca-Cola’s advertising machine
In the agency league, Horizon Media extends its lead while Initiative debuts at No. 2.
The No. 1 agency company is back in the top spot for the first time in 18 years.
