Two of the most anticipated Round of 16 matchups in the 2026 FIFA World Cup land on July 6, and the crypto industry has a front-row seat. Portugal faces Spain at 3 p.m. ET, followed by the United States taking on Belgium at 8 p.m. ET. Both matches air live on FOX and Telemundo, with streaming available on FOX One and Peacock.
Kraken’s landmark FIFA sponsorship changes the game
On June 9, 2026, Kraken was named FIFA’s Official Crypto Exchange Supporter. That makes it the first cryptocurrency exchange to hold such a title in the tournament’s 96-year history. For context, FIFA sponsorship slots have historically been reserved for companies like Coca-Cola, Visa, and Adidas.
The sponsorship gives Kraken visibility across all 104 matches of the tournament. FOX Sports holds broadcast rights for the full slate, including 4K streaming.
Fan tokens heat up as national teams advance
