Tokyo, July 6 (Jiji Press)--As younger consumers increasingly turn away from alcoholic drinks, major Japanese brewers are expanding their lineups of nonalcoholic beverages and products with low alcohol content. The companies believe that many young people still want to enjoy the
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Adnkronos International English
06 luglio 2026 | 02.00
LETTURA: 3 minuti
Paired with a slump in beer sales, observers say the findings point to a generational shift away from Japan’s famed drinking…
Tokyo, July 10 (Jiji Press)--Sales of beer and quasi-beer at four major Japanese makers in January-June shrank 3 pct by volume…
Tokyo, June 1 (Jiji Press)--Cannabis abuse is becoming widespread among young people in Japan, especially in Tokyo. In 2025,…
Da lunedì la Asahi ha interrotto la produzione a causa di un attacco informatico, e non si sa quando potrà ripartire
Il futuro della mixology passa sempre più attraverso il trend del mindful drinking (o "bere consapevole"), che invita a vivere il…
Brewers and distillers are contending with declining alcohol consumption among younger consumers
