ON TO A BIGGER STAGE: Yoshita 1967, a finalist for this year’s LVMH Prize for Young Designers, has won the European leg of the Circular Design Challenge.
The Paris-based brand, formally launched in 2024 by designer Anil Padia and drawing on his Indian Kenyan heritage, was recognized at a ceremony on Sunday evening at the Meurice hotel.
Yoshita 1967 beat out fellow European semifinalists that included French brand Coccellato by Iman Coccellato, PLN-GNS by Dmytro Hontarenko from Germany and Ukraine, France’s Matthieu Ruiz, Portugal-based Béhen by Joana Duarte and Italian brand Florania by Flora Rabbiti.
Now on its eight edition, the international competition attracted some 220 applications, with a shortlist of 23 finalists. Finals for the U.K. and Asia will be taking place in coming weeks.
Being held during the India-France Year of Innovation, its European final is part of collaborations with the Embassy of France in India and the Fédération de la Haute Couture et de la Mode, French fashion’s ruling body.
