Erling Haaland just finished a season that most strikers wouldn’t achieve across an entire career. 57 goals. 11 assists. 64 matches.
The digital Haaland economy
The Norwegian’s dominance on the pitch has created a small but noticeable ripple effect in the digital asset space. A 1-of-1 Sorare NFT card of Haaland previously sold for 265.1 ETH, roughly $600,000 at the time of sale.
Then there’s $HAALAND, a Solana-based meme token that exists for the exact reason you think it does. Trading activity in the token has reportedly ticked up during stretches when Haaland was on a tear, including a remarkable 13-match scoring streak that had the entire Premier League looking over its shoulder.
Manchester City, Haaland’s club, has its own crypto ties. The club has been partnered with crypto exchange OKX since 2022, a collaboration visible on kits and even murals featuring Haaland’s likeness. It’s one of the more prominent crypto-sports partnerships in European football, though it hasn’t resulted in any new token launches or on-chain products directly tied to Haaland’s output this season.
