Canada’s men’s national soccer team bowed out of the 2026 FIFA World Cup on July 4 after a 3-0 loss to Morocco in the Round of 16 at Houston’s NRG Stadium. The result stung, but the tournament was anything but a failure for a program that had never won a knockout-stage match before this summer.
Kraken breaks new ground as FIFA’s first crypto exchange sponsor
On June 9, Kraken was named FIFA’s Official Crypto Exchange Supporter, a first-of-its-kind deal that planted a crypto brand squarely in the middle of the world’s most-watched sporting event. The partnership included ticket giveaways and prominent branding throughout the tournament.
Canada’s tournament by the numbers
Canada opened its group stage with a 1-1 draw against Bosnia and Herzegovina on June 12. Six days later, they demolished Qatar 6-0 in a statement performance. A 1-2 loss to Switzerland on June 24 complicated their path, but the Canadians still advanced. On June 28, they beat South Africa 1-0, securing Canada’s first-ever World Cup knockout-stage victory. For context, Canada had only qualified for one previous World Cup, back in 1986, where they lost all three group matches without scoring a single goal.
