Canada’s Moïse Bombito is ready for Morocco. The 26-year-old centre-back, who recovered from a fractured tibia to secure his spot on Canada’s final World Cup roster, spoke with the kind of calm confidence that suggests his country’s squad is not treating Saturday’s round-of-16 match as a lucky accident.
The game kicks off July 4, 2026, at 13:00 EDT. But beyond the football, there’s a parallel story worth watching: the FIFA World Cup 2026 has become one of the most significant test cases yet for crypto’s ambitions inside mainstream sports.
Kraken gets the biggest seat in the stadium
Kraken has been named FIFA’s Official Crypto Exchange Supporter for the 2026 World Cup. FIFA’s commercial partnerships are among the most valuable in global sports, and placing a crypto exchange alongside legacy sponsors puts digital assets in genuinely unfamiliar territory.
The partnership is not built around price speculation or token launches. Kraken’s stated focus is fan engagement and education, which is a notably different play from the crypto sponsorship wave of 2021 and 2022, when exchanges were slapping names on arenas and buying Super Bowl ads with a “number go up” energy that aged poorly.
