Alex Dunham - alex.dunham@thelocal.com

Updated: Sat 4 Jul 2026 12:02 CET

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Tourists sunbathe on a crowded beach in Palma de Mallorca. (Photo by JAIME REINA / AFP)

Spain's mass tourism machine keeps breaking records, and the Spanish press believes this will be the year the country surpasses the 100-million annual visitors threshold. Is this actually something to be celebrated?