Samsung Electronics is pushing for another round of hefty price increases on commodity DRAM and LPDDR memory chips, targeting hikes of 20% or more for the third quarter of 2026.

The LPDDR increases could actually exceed the 20% threshold, driven by supply bottlenecks that have squeezed both server and mobile markets simultaneously. This isn’t a one-off adjustment. It’s the third straight quarter of significant price escalation from the world’s largest memory chipmaker.

The numbers tell a brutal story

In Q1 2026, commodity DRAM prices spiked roughly 90% compared to Q4 2025. Q2 followed with a sequential increase of 50-60%. Now Samsung is back at the negotiating table asking for another 20%-plus.

LPDDR5X contract prices have tripled since Q1 2025, recently hitting approximately $145 per unit.