SSC Napoli officially named Massimiliano Allegri as head coach on July 3, signing the veteran Italian manager to a three-year deal running through June 30, 2029. The appointment fills the vacancy left by Antonio Conte, who departed by mutual consent at the end of May after leading the club to a Serie A title in 2024-25 and a second-place finish last season.
Allegri’s return and what it signals
Allegri is no stranger to Napoli. He played for the club during the 1997-98 season, making this something of a homecoming. His managerial resume, built largely on dominant stints with Juventus and AC Milan, positions him as one of the most decorated coaches available on the market.
Napoli’s blockchain playbook
Napoli launched its $NAP fan token on the Chiliz Chain through Socios.com back in 2021. The token gives holders voting rights on certain club decisions, from jersey design elements to matchday experiences. The club expanded its partnership with Socios.com in December 2024, deepening the integration between on-chain participation and real-world fan experiences.
