When browsing Tripadvisor, holidaymakers will now find an AI summary at the top of the page for the hotel they are looking at.
These summaries may look useful in giving quick and easy information about the property, but in some cases scrolling down to guest reviews tells another story, according to a recently released investigation by UK consumer champion Which?.
‘Spotless’ hotel with a history of food poisoning
Tripadvisor's AI summary describes the five-star, all-inclusive, Riu Palace Santa Maria in Cape Verde as 'popular with many travellers', with 'spacious rooms', ‘diverse restaurants’ that earn ‘rave reviews’ and cleanliness summarised as 'spotless'.
However, recent reviews on Tripadvisor paint a very different picture.
