ILLUSTRATION BYKIKO BUENAVENTURA
Data is one of the most overvalued commodities in modern business.
We are currently drowning in statistics, yet many organizations are starving for insight. Data tells you what happened; observation tells you how it happened. But only an insight tells you why it happened in a way that allows you to transform the future.
To find it, one must move beyond intellectual laziness and the Law of Foolish Fellowship, that dangerous tendency to follow industry rules simply because that’s how it has always been done.
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