Cristiano Ronaldo buried a penalty to equalize for Portugal in the 2026 World Cup quarterfinals, sending coach Roberto Martínez into a visible celebration on the touchline. Martínez has defended Ronaldo’s full participation in the tournament, pointing to the forward’s fitness and leadership as reasons to keep him on the field for every minute. At an age when most players have long retired, Ronaldo remains the centerpiece of Portugal’s campaign.

Ronaldo’s Binance partnership and the NFT play

Ronaldo has maintained a strategic partnership with Binance dating back to 2022. The collaboration has produced four NFT collections under the CR7 ForeverZone brand, offering token-gated experiences that give fans exclusive access tied to the footballer’s brand.

Unofficial Ronaldo-themed meme tokens have exhibited rapid market-cap spikes based on nothing more than rumors and match highlights, entirely independent of any endorsement from the player himself.

Fan tokens and Kraken’s FIFA milestone