According to Counterpoint Research, Apple’s entry into the foldable smartphone market will be one of the factors driving an 18% increase in average sale prices in the category in 2026. Here are the details.
Book-types climb, clamshells slide
In a recently released report, Counterpoint Research predicts that the average selling price of foldable smartphones will reach $1,485 in 2026, up 18% from 2025 and 29% from 2024.
Counterpoint expects the average selling price of book-type foldables, the expected form-factor of the iPhone Fold (also rumored to be called iPhone Ultra), to continue rising, while clamshell models are projected to fall below their 2024 average.
From the report:
