Global payments giant Visa has unveiled a new strategy built around artificial intelligence (AI), tokenisation and stablecoins, signalling a major shift in the future of digital commerce as consumers and businesses increasingly adopt automated and intelligent payment systems.
This is even as the company disclosed that tokenised transactions across its Central and Eastern Europe, Middle East and Africa (CEMEA) region have grown sharply from 26 percent in 2023 to 70 percent in 2026, reflecting growing demand for more secure digital payments.
Visa also revealed that stablecoin settlement volumes in the region have increased by nearly 60 times within one year of launching its settlement capabilities, highlighting the rapid adoption of blockchain-based payment infrastructure by financial institutions.
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The announcement came ahead of the Visa Payments Forum in Paris, where the company outlined new technologies aimed at helping banks, merchants and payment providers prepare for what it described as the next generation of commerce.
