Visa today outlined a series of AI, stablecoin, and token capabilities designed to help clients across the Central and Eastern Europe, Middle East, and Africa (CEMEA) region participate in the next generation of commerce. Ahead of the Visa Payments Forum, taking place in Paris on July 1, Visa shared how two foundational shifts — artificial intelligence and stablecoins — are transforming the front-end and back-end of commerce and money movement, and how Visa is enabling clients to adapt, scale and build trusted new experiences.
“Commerce is entering a new phase that is increasingly intelligent, programmable, and embedded into everyday experiences,” said Tareq Muhmood, Regional President, CEMEA, Visa. He added, “For companies serving the digital economy the opportunity is significant, but so is the need for trust and interoperability. Visa is focused on providing the infrastructure and intelligence to innovate confidently across the front- and back-end of payments and deliver better experiences for the consumers and businesses they serve.”
Powering the Front End of Commerce with AI
Visa detailed how AI is reshaping how transactions are initiated, authorized, and trusted, while also accelerating how new commerce experiences are designed, developed and delivered. As AI agents increasingly act on behalf of consumers and businesses, Visa Intelligent Commerce, the company’s platform for agentic commerce, provides the trust and controls needed for AI agents to securely discover, initiate, and complete transactions.
