RIYADH: As Saudi Arabia’s tourism sector expands in pursuit of its ambitious Vision 2030 goals, artificial intelligence is becoming increasingly embedded across the travel experience — from planning itineraries and streamlining accommodation bookings to delivering more personalized customer experiences.
Industry leaders say AI is driving a broader transformation of the sector by enabling more tailored visitor experiences while reinforcing responsible governance.
Speaking to Arab News, Muzzamil Ahussain, CEO of Almosafer Travel and Tourism Co., the Kingdom and region’s leading omnichannel travel brand, said AI is reshaping the industry by cutting through the overwhelming number of travel options and delivering more relevant recommendations.
“The real problem was never having too few options; it was having too many irrelevant ones. AI shifts that equation by understanding intent first — who is traveling, with whom, for what purpose, at what budget, and with what cultural preferences,” Ahussain said.
He cited Saudi families planning trips to the rapidly emerging Red Sea destination as an example, explaining that AI can summarize reviews from travelers with similar profiles and preferences to generate more meaningful recommendations.
