Enterprise software giant confirms it's 'applying discipline' when it comes to hiring and business trips as tries to keep pace
SAP is cutting hiring and business travel to boost its investment in AI amid intensifying competition in the enterprise application market. According to an internal email, SAP is set to "exclusively focus new hiring on selected profiles only, mainly core AI roles, that are critical for our long-term success." The missive, seen by Bloomberg, said travel unrelated to AI development would also be put on hold. The German software giant will also seek to cut spending with suppliers.
In a statement, an SAP spokesperson told The Register: "SAP continually reviews its investments to ensure resources are focused on the areas that will drive long-term customer value and innovation. As part of this approach, we are prioritizing investments in AI-related capabilities, talent, and technologies while applying greater discipline to hiring, external spending, and internal travel. Customer-facing activities and critical AI initiatives remain fully supported."
In May, SAP introduced the Autonomous Enterprise concept, backed by a new SAP Business AI Platform for building and deploying enterprise AI grounded in "real business context" from its ERP, CRM, and HCM applications, and elsewhere in the enterprise. New products include Joule Studio 2.0, which helps developers create and manage AI agents. Agents created in Joule Studio will natively support Model Context Protocol and Agent2Agent to improve interoperability among AI agents, tools, and data sources. This allows SAP to connect and collaborate with third-party tools and agents.
