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A Cardtonic report reveals how AI is changing design, why audiences prefer ‘imperfect’ visuals, and what this means for creative work.
For years, good design was defined by perfection. But as AI began generating flawless designs in seconds, that standard started to shift.
The Cardtonic design team became increasingly curious about this shift in audience behaviour. Designs that once stood out for being clean and polished were no longer having the same effect. Instead, attention was moving toward work that feels more human, more authentic, and less perfect.
It is this change in audience behaviour and the industry at large, that led Cardtonic to explore the topic more deeply through a design report titled Design is Changing.
