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A new class of leaders is leaning on design principles to guide their companies through AI transformation.

Illustrations by Óscar Raña

As AI changes how we work

That’s why roles focused on AI innovation and acceleration are on the rise. They exist to make workflows faster, help teams launch AI-powered features sooner, and speed up tool adoption across the business. Lately, I’ve been talking to leaders who are stepping into these new roles. One person I met wrote a memo to their team about using AI—and now they’re running an executive committee figuring out how it shows up across product, support, and internal workflows. Another has become an AI advisor to their company’s CIO, managing technology investments that ripple across thousands of employees and millions of users.