Leadership Collective—Figma’s program for the leaders shaping the future of product, design, and engineering—drew more than 1,300 attendees to Config this year for two days of talks, panels, and candid conversations on navigating a fast-changing field.There's no established playbook for leading a design team right now. Jen Dunnam, former VP of Design at Patreon and Head of Design for Shopify's online store, focuses on keeping her team steady and thinking clearly. She sat down with Figma Advocacy Manager Pedro Hernández to share what she's learned. Below are the highlights from their conversation.Lead with calmPedro H.How do you keep a clear head amid all the AI noise?Jen D.I take a slightly different perspective on AI than some of my counterparts. I want to move quickly, but I have a little less panic over it. I’ve spoken with leaders who feel like their role right now is to instill urgency, but the great designers I work with are already bringing plenty of that intensity themselves. I’ve found my job is more to steady things. To say, “Let’s break it down, strategize an approach, play with the right tools, and sharpen our principles.” I try to show up as a designer and human first. With AI, there’s a risk of chasing a tool, chasing capabilities, chasing something that's going to remake our world—but fundamentally, we’re still designing for humans. That’s not shifting. My overall perspective is to stay grounded, steadily experiment, and learn.With AI, there’s a risk of chasing a tool. But fundamentally, we’re still designing for humans. That’s not shifting.
How to Lead Design Teams Through the AI Era | Figma Blog
Design leader Jen Dunnam offers her advice for this new age of AI—from building a strong team to how to think about speed.






