Software looks like magic from the outside — an idea becomes an app, the app finds users, and somehow that turns into revenue. But underneath every successful software company is a deliberate business model, not luck. Here's how it really works.
The Product Is Never the Business
A common mistake founders make is thinking the code is the business. It isn't. The code is the delivery mechanism. The business is the answer to three questions:
Who has a painful, recurring problem?
What will they pay to make it go away?
