Harvard Business Review LogoJuly 1, 2026Jorg Greuel/Getty ImagesWhat began as a crisis-driven response to the Covid pandemic laid the foundation for today’s dominant management paradigm: people-first management. But today’s business demands aThe onset of the Covid-19 pandemic in March 2020 initiated a seismic reconfiguration of how we work, the speed and scale of which far exceeded any historical precedent. Overnight, kitchens became offices; meetings moved to living rooms. The traditional boundaries between work and life dissolved as workers tried to maintain productivity through economic upheaval, all while decontaminating groceries and managing their children’s online classes.