By
David J. Abbott
Columnist
aCatalyst Consulting
“You can’t be seen, until you learn to see” -- marketing whiz, Seth Godin.
Managers do not make random mistakes. They make systematic errors in judgment and decision-making because our brains rely on mental shortcuts called heuristics.
By
David J. Abbott
Columnist
aCatalyst Consulting
“You can’t be seen, until you learn to see” -- marketing whiz, Seth Godin.

Corporate narratives are designed to serve several purposes simultaneously: inspire employees, reassure investors, attract…

Success is rarely one dramatic leap. It is the quiet discipline of showing up quarter after quarter even when fear and doubt are…

How founders can ensure consistent decision-making beyond their own leadership

Business success depends less on facts and more on uncovering the hidden systems and unconscious patterns that shape decisions…

Making a good first impression, promoting yourself in your community and staying positive help lay the foundation on which…

Waiting for perfect data is the fastest way to lose in a fast-moving market.