Ivy Liu
Welcome to Between the Lines, a periodic feature for Modern Retail+ subscribers where our editorial staff opens up their reporters’ notebooks to give you insider analysis and context on what’s driving the hottest discussions in retail right now.
In this edition, reporter Allison Smith looks at what this year’s Prime Day results could mean for other big shopping events like Black Friday.
Amazon’s Prime Day sale looked a little more like a Costco run this year.
Consumers used the occasion to stock up on products like protein shakes, trash bags and cat treats. Only 14% of shoppers reported purchasing consumer electronics such as televisions and cell phones, Numerator data found.
