Omnicom Media is set to secure Adidas' global media account, worth an estimated $559m (£421.81m) according to COMvergence, following a competitive pitch. The account will be led by PHD. Campaign previously reported that Publicis, Omnicom and WPP were pitching for the account, with WPP's EssenceMediacom defending the business as incumbent. EssenceMediacom had held the account since 2018, and before that, Dentsu's Carat led it for two decades.In the UK, COMvergence figures estimate Adidas was worth $26m in billings to EssenceMediacom this year.EssenceMediacom and Omnicom Media declined to comment, and Adidas has been approached by Campaign.The win extends Omnicom's new-business momentum in 2026. The network landed IBM's global media account in April, worth an estimated $190m and spanning the Americas, EMEA and APAC including Japan. Omnicom pitched against Publicis and Dentsu for the account.In March, Omnicom won Dyson's $500m global media account, successfully defending the former IPG Mediabrands account against WPP Media and Publicis.Following the acquisiton of IPG, this win means that Omnicom will now be home to Adidas and its historic rival Nike, which currently runs global integrated media out of Initiative alongside PMG, which serves as Nike's global digital capabilities partner media agency of record in North America.A version of this article first appeared on Campaign Asia.