Dar Zéro Studio, a new luxury brand with bohemian, global traveler vibe, will launch on Moda Operandi Wednesday.
“I’ve long admired Moda Operandi for the way they champion designers with a distinct point of view and continually introduce their customer to new voices in fashion,” said Brigid Smith, the brand’s founder. “They have a unique discerning audience that values exceptional craftsmanship, originality, and is willing to invest in pieces with lasting relevance, so it felt like a very natural partnership,” Smith said.
The new brand, which is based in New York, offers effortless yet intentionally ornate styles that fuse decades of design from the 1970s to the 1990s. The line was designed by Smith, with a creative consultant.
Smith said that as a new brand, it was important to launch with a retailer that understands storytelling and gives designers the space to introduce an entire world, not just a collection. “The trunk show format also aligns with how we want to grow: thoughtfully, intentionally and without overproducing. We couldn’t be more excited to launch with them,” Smith said.
A style from Dar Zéro Studio.
