Next to the Jardin Majorelle and a five-minute walk from the Yves Saint Laurent Museum sits Moro, a boutique, café and hotel almost as beloved among design-oriented visitors and locals as its neighbours. Opened in 2020 by friends Mohcyn Bousfiha and Mouad Mohsine, the shop has drawn everyone from fashion designers Kim Jones and Michèle Lamy to actor Aaron Taylor-Johnson with its edit of hand-crocheted sun hats, silk kaftans, wine glasses made in the Atlas Mountains and colourful ceramics of Bousfiha’s own design.
The swimming pool for guests of the suites at Moro © Emma Peijnenburg
Bousfiha and Mohsine first went into business together in 2016 with The Moroccans, a range of natural skincare made with prickly pear seed oil sourced from a farm they bought in coastal Essaouira. Four years later, they were approached by friends about taking over the ochre-coloured building where Moro now lives, then a hotel, as a retail space. “We weren’t looking for a project, but we saw that it had such beautiful potential,” says Bousfiha. With its distinctive rounded edges and soaring ceilings, “it reminded us of a 1970s-esque Melrose Place”.
Portraits of Mohammed V and painted ceramics © Emma Peijnenburg
